# Sole Point > Sole Point is a full-stack digital solutions agency based in India, working with clients across the United States, Australia, and global markets. The company specialises in Shopify development, custom web applications, performance marketing, SEO, analytics, and growth systems. Sole Point operates two specialised divisions: - **Sole Point Tech Solutions** — Web development, Shopify (including Hydrogen custom storefronts), product and web app development, WooCommerce to Shopify migrations, and analytics infrastructure. - **Sole Point Marketing Solutions** — Performance marketing (Meta Ads, Google Ads), SEO, content strategy, and growth consulting focused on measurable business outcomes. --- ## Positioning Sole Point works as a **single technical and growth partner**, connecting: - Website and application development - Ecommerce platforms (Shopify, Hydrogen) - Performance marketing (Meta & Google Ads) - SEO and content systems - Analytics and tracking infrastructure The goal is to create **connected systems** instead of isolated services. --- ## Key Pages - [Home](https://www.solepoint.in/): Overview of services, positioning, and lead generation. - [Services](https://www.solepoint.in/#services): Full-stack services from development to marketing to analytics. - [Projects](https://www.solepoint.in/projects): Real-world case studies across ecommerce, marketing, SEO, and analytics. - [Case Studies](https://www.solepoint.in/case-studies): Measurable outcomes from our work — metrics that matter. - [Blog](https://www.solepoint.in/blogs): Practical insights on Google Ads, Meta Ads, Shopify, Remix, SEO, and tracking. - [Careers](https://www.solepoint.in/careers): Join the Sole Point team in Ahmedabad. - [FAQ](https://www.solepoint.in/faq): Common questions about services, pricing, and delivery. - [Contact](https://www.solepoint.in/contact): Get in touch or book a free strategy call. --- ## Core Services ### Development & Ecommerce - Website Development (Remix, Next.js, React, Tailwind CSS) - Shopify Development & Shopify Hydrogen (custom storefronts) - Product & Web App Development (dashboards, internal tools, SaaS) - WooCommerce to Shopify Migration - Sanity CMS integration ### Marketing & Growth - Performance Marketing (Meta Ads, Google Ads) - Search Growth & SEO (technical SEO, content strategy, link building) - Funnel strategy and campaign optimisation ### Analytics & Tracking - Google Tag Manager implementation - GA4 setup and tracking - Server-side tracking and attribution fixes - Looker Studio dashboards ### Consulting - Growth strategy and roadmaps - Conversion optimisation (CRO) - Marketing + product + data alignment --- ## Services - [Website Development](https://www.solepoint.in/services/website-development) - [Shopify Development](https://www.solepoint.in/services/shopify-development) - [Product & Web Apps](https://www.solepoint.in/services/product-web-apps) - [Performance Marketing](https://www.solepoint.in/services/performance-marketing) - [Search Growth & SEO](https://www.solepoint.in/services/search-growth-seo) - [Analytics & Tracking](https://www.solepoint.in/services/analytics-tracking) - [Growth & Consulting](https://www.solepoint.in/services/growth-consulting) --- ## Case Studies - [B2B SaaS → 4.2× pipeline in 6 months](https://www.solepoint.in/case-studies/b2b-saas-pipeline-growth): CAC down 38%, MQL→SQL up 71%, pipeline 4.1×. - [DTC store rebuild → 2.6× conversion rate](https://www.solepoint.in/case-studies/dtc-store-rebuild-conversion-rate): +162% CVR, +48% AOV, ROAS doubled in 90 days. - [Internal ops platform shipped in 10 weeks](https://www.solepoint.in/case-studies/internal-ops-platform-shipped): 60% faster ops cycle, $220k/yr in saved labour. --- ## Blog Posts - [How Google Ads Help Growing Businesses Get Better Leads](https://www.solepoint.in/blogs/google-ads-for-growing-businesses): A practical guide to using Google Ads for lead generation, ecommerce sales, and measurable business growth. - [Meta Ads for Brands That Want More Than Just Reach](https://www.solepoint.in/blogs/meta-ads-for-brand-and-sales-growth): How Meta Ads can support awareness, leads, retargeting, and ecommerce sales when campaigns are planned properly. - [Why Remix Is a Strong Choice for Modern Web Development](https://www.solepoint.in/blogs/remix-for-modern-web-development): How Remix helps developers build fast, structured, and scalable websites with a full-stack React approach. - [Why Shopify Development Matters for Serious Ecommerce Brands](https://www.solepoint.in/blogs/shopify-development-for-serious-ecommerce-brands): A realistic look at how custom Shopify development improves product pages, collections, speed, tracking, and store management. - [Shopify Hydrogen: When a Custom Storefront Makes Sense](https://www.solepoint.in/blogs/shopify-hydrogen-for-custom-storefronts): A clear explanation of Shopify Hydrogen, headless storefronts, and when businesses should consider moving beyond a standard Shopify theme. - [When Should You Migrate from WooCommerce to Shopify?](https://www.solepoint.in/blogs/woocommerce-to-shopify-migration-guide): A practical guide for businesses thinking about moving from WooCommerce to Shopify for easier management and ecommerce growth. --- ## Projects - [Bankai Informatics — Fintech & Digital Banking Solutions](https://www.solepoint.in/projects/bankai-informatics): A fintech-focused digital platform for Bankai Informatics, showcasing lending, banking, and enterprise software solutions. Built with a scalable CMS architecture to manage products, services, and industry-focused content while supporting business growth and lead generation. - [SourceIN Solutions — Accounting & Financial Operations Platform](https://www.solepoint.in/projects/sourcein-sol): Built a modern Remix website with a fully structured Sanity CMS for SourceIN Solutions, a global accounting firm. The platform streamlines content management, showcases financial services clearly, and provides a scalable foundation for future growth. - [Rentyfy — PlayStation & Electronics Rental Marketplace](https://www.solepoint.in/projects/rentyfy-rental-platform): A rental-first ecommerce platform for Rentyfy, enabling customers across Gujarat to rent PlayStations, games, controllers, cameras, and gadgets through a seamless online experience with flexible rental plans, delivery support, and streamlined booking workflows. - [SAAR Projects — Premium Real Estate Experience](https://www.solepoint.in/projects/saar-projects): A premium real estate website for SAAR Projects, designed to showcase residential and commercial developments through immersive project presentations, streamlined property discovery, and a refined digital experience that drives qualified inquiries. - [C. Somabhai Tea — Premium Assam Tea Ecommerce Store](https://www.solepoint.in/projects/somabhai-tea-shopify): A modern ecommerce platform for C. Somabhai & Co., Gujarat's trusted tea brand since 1948. Built with a scalable CMS and conversion-focused storefront to showcase premium Assam tea blends, heritage products, and online ordering. - [Revivo Mental Health — Counseling & Psychotherapy Platform](https://www.solepoint.in/projects/revivo-mental-health-clinic): A modern mental health platform built for Revivo Counseling & Psychotherapy Clinic, featuring a scalable Sanity CMS, service-focused architecture, and streamlined content management for counseling, psychotherapy, and wellness services. - [Emerald Art Studio — Art Classes & Pottery Ecommerce Platform](https://www.solepoint.in/projects/emerald-art-studio): A creative studio platform for Emerald Art Studio, designed to showcase art classes, pottery workshops, private events, and gallery experiences through an immersive user experience that drives bookings and community engagement. - [Baycity Power Parts — Shopify Store Setup & Optimisation](https://www.solepoint.in/projects/baycity-powerparts-shopify): Developed and optimised a Shopify store using a structured theme setup for better usability and product management. - [Birthday Cakes Melbourne — Complete SEO Implementation](https://www.solepoint.in/projects/birthday-cakes-melbourne-seo): Executed a full SEO strategy including on-page optimisation, content, and keyword targeting. - [Coco custo — Meta & Google Ads Campaign Management](https://www.solepoint.in/projects/cococusto-performance-marketing): Managed Meta and Google Ads campaigns to support brand visibility, lead generation, and sales growth. - [Ice Cream Cakes Melbourne — Performance Marketing Campaigns](https://www.solepoint.in/projects/iccm-performance-marketing): Executed Meta and Google Ads campaigns aligned with ecommerce growth and seasonal demand. - [Ice Cream Cakes Melbourne — Custom Shopify Hydrogen Storefront](https://www.solepoint.in/projects/ice-cream-cakes-melbourne-hydrogen): Built a high-performance custom Shopify Hydrogen storefront focused on speed, UX, and conversion. - [News Agency — Google Tag Manager & Tracking Setup](https://www.solepoint.in/projects/news-agency-gtm-implementation): Implemented a structured Google Tag Manager setup for accurate event tracking and analytics. --- ## Delivery Model - Based in Ahmedabad, India with global client delivery - Active clients across Australia, United States, and other regions - Works with ecommerce brands, service businesses, and growing startups --- ## Contact Website: https://www.solepoint.in Email: hello@solepoint.in Calendly: https://calendly.com/hello-solepoint/30min Operations: Ahmedabad, India Client Base: Global (US, Australia, and beyond)