Question 1

How does your engagement process work?

Accepted Answer

Every engagement begins with a free strategy call to understand your goals. We then send a scope document with timelines and pricing. Work kicks off with a kickoff call, and we provide weekly updates via Slack/email. You always know exactly where things stand.

Question 2

Do you offer post-launch support?

Accepted Answer

Yes. Every development project includes a 30-day post-launch support window. We also offer ongoing maintenance and growth retainers for clients who want continuous improvement, monitoring, and priority support.

Question 3

What technology stack do you use?

Accepted Answer

We build with Remix, Next.js, Shopify Hydrogen, Liquid, React, TypeScript, Tailwind CSS, Node.js, and Sanity CMS. For analytics we use GA4, GTM, and server-side tracking. We choose the right stack based on the project requirements.

Question 4

What services does Sole Point offer?

Accepted Answer

We provide Shopify and web development, performance marketing (Meta & Google Ads), SEO, analytics/tracking setup, and growth consulting. We operate as a single partner covering both development and marketing.

Question 5

Do you recommend a CMS? Which one do you use?

Accepted Answer

We recommend and use Sanity CMS for most projects. It gives you a clean editing interface, real-time collaboration, and structured content that is easy to manage. We also work with Shopify's native CMS, WordPress, and Strapi when the project calls for it.

Question 6

How do you report marketing and SEO performance?

Accepted Answer

We provide monthly performance reports with clear metrics: traffic, rankings, conversions, ROAS, CAC, and revenue attribution. Reports are delivered via Looker Studio dashboards or PDF summaries with a recorded walkthrough so you always understand the numbers.

Question 7

What is your pricing model?

Accepted Answer

We offer fixed-price projects for development and monthly retainers for marketing and SEO. Every engagement starts with a custom scope and transparent pricing — no hidden costs. Development projects start from $1,500 and marketing retainers from $800/month.

Question 8

Which industries do you work with?

Accepted Answer

We primarily serve ecommerce brands (Shopify/D2C), service businesses, and funded startups. Our clients range from early-stage brands to seven-figure ecommerce businesses across India, Australia, and the US.

Question 9

Is analytics and tracking setup included in website projects?

Accepted Answer

Basic GA4 and conversion tracking setup is included with every website project. For advanced needs — server-side tracking, enhanced ecommerce, cross-domain tracking, or custom dashboards — we have a dedicated Analytics & Tracking service.

Question 10

How long does a typical project take?

Accepted Answer

Shopify stores typically launch in 3-6 weeks. Custom web apps range from 6-12 weeks. Marketing retainers start at 3 months. We provide a clear timeline during scoping and stick to it with weekly check-ins.

Question 11

Are your websites SEO-ready out of the box?

Accepted Answer

Yes. Every website we build includes SEO fundamentals: semantic HTML, structured data (JSON-LD), clean URLs, meta tags, Open Graph, sitemap generation, robots.txt, and Core Web Vitals optimisation. For advanced SEO we have a dedicated search growth service.

Question 12

How big is your team and what is your experience?

Accepted Answer

We are an 11-person team split across Tech Solution (web development, Shopify) and Marketing Solutions (SEO, performance marketing). Our team has delivered 50+ projects including custom Shopify stores, Hydrogen storefronts, web apps, and marketing campaigns.

Question 13

What performance standards do you target?

Accepted Answer

We target Core Web Vitals scores in the green (LCP < 2.5s, FID < 100ms, CLS < 0.1). Every site is tested on Lighthouse, PageSpeed Insights, and GTmetrix before launch. For Shopify stores we also optimise Liquid rendering and app load.

Question 14

Are you a Shopify specialist or a general agency?

Accepted Answer

We are both. Our Tech Solution team specialises in Shopify development, Hydrogen storefronts, and custom web apps. Our Marketing Solutions team handles performance marketing and SEO. Together we provide a full-stack offering under one point of contact.

Question 15

What happens if something breaks? How fast do you respond?

Accepted Answer

For maintenance retainer clients, we respond within 4 business hours for critical issues. Non-retainer clients can reach us for emergency support at our standard hourly rate. We also proactively monitor uptime and performance for retainer clients.

Question 16

Do you work with smaller businesses or only enterprise clients?

Accepted Answer

We work with businesses at all stages. Many of our clients started as early-stage D2C brands or small Shopify stores. We structure engagements to be accessible — you don't need a massive budget to get started, and we scale with you as you grow.

Question 17

Do you outsource any work or is everything in-house?

Accepted Answer

Everything is done in-house by our team in Ahmedabad. We do not outsource development, design, or marketing. This ensures quality control, faster communication, and consistent delivery.

Question 18

Can you work alongside our existing development or marketing team?

Accepted Answer

Absolutely. We regularly collaborate with in-house teams — taking on specific modules, providing advisory support, or augmenting capacity during busy periods. We integrate into your workflows using Slack, Jira, GitHub, and shared docs.

Question 19

Is there a minimum commitment for marketing retainers?

Accepted Answer

Yes, our marketing and SEO retainers have a 3-month minimum commitment. The first 90 days are about building data foundations, testing audiences, and optimising. Most clients see meaningful results by month 2-3 and continue beyond the initial term.

Question 20

Do you handle Shopify platform updates and app compatibility?

Accepted Answer

Yes. For maintenance retainer clients, we monitor Shopify platform updates, test app compatibility, and apply necessary changes proactively. You don't need to worry about your store breaking after a Shopify update or an app upgrade.

Question 21

What is your revision policy on development projects?

Accepted Answer

Our fixed-price projects include 2-3 rounds of revisions during the design phase and reasonable adjustments during development. We define the revision scope in the initial agreement so there are no surprises. Post-launch changes are handled via our maintenance retainer.

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