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MeasureDecisions backed by data
Conversion Rate Optimization
Data-backed experiments that turn more visitors into customers.
Overview
We run systematic CRO programs that turn existing traffic into revenue. Through data analysis, user research, and rigorous A/B testing, we identify friction points and validate improvements that compound over time.
What we deliver
- Full-funnel conversion audit and heuristic analysis
- A/B and multivariate testing program design and execution
- Landing page optimization for PPC, email, and organic traffic
- Checkout flow optimization and cart abandonment reduction
- Form optimization — fewer fields, more completions
- Heatmap, session recording, and scroll map analysis
- User surveys, on-site polls, and qualitative research
- Personalization experiments — content, offers, and CTAs
- Statistical analysis and test result interpretation
- Prioritised experiment roadmap based on potential impact
Tech Stack
Testing
VWO
Optimizely
Google Optimize
Analytics
Hotjar
FullStory
Microsoft Clarity
Crazy Egg
Research
SurveyMonkey
Benefits
Higher revenue — small conversion lifts compound into significant gains
Better UX — tests reveal what actually works for your users
Data-driven decisions — no more guessing, assumptions, or HiPPO bias
Lower CAC — get more value from existing traffic and ad spend
Continuous improvement — an ongoing testing culture compounds over time
Cross-channel insights — CRO learnings inform SEO, PPC, and email strategy