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Performance Marketing
Meta, Google and full-funnel ads engineered for ROAS.
Overview
We run data-driven performance marketing campaigns across Meta, Google, and programmatic channels. Our approach goes beyond vanity metrics — we engineer campaigns for measurable ROAS, sustainable CAC, and profitable scale.
What we deliver
- Meta Ads (Facebook & Instagram) campaign strategy and management
- Google Ads — Search, Shopping, Display, YouTube, and Performance Max
- Full-funnel campaign architecture from awareness to retention
- Creative strategy and ad copywriting that converts
- Audience research, segmentation, and lookalike modeling
- Landing page optimization aligned with ad messaging
- A/B testing frameworks for creatives, audiences, and offers
- Attribution modeling and cross-channel reporting
- Budget allocation and bid strategy optimization
- Monthly performance reviews with actionable insights
Tech Stack
Meta Ads
Google Ads
Google Analytics
GTM
Looker Studio
Conversion API
Creative Testing
Retargeting
Benefits
Higher ROAS — campaigns optimized for return, not just spend
Lower CAC — efficient targeting reduces cost per acquisition
Full-funnel visibility — understand performance from click to conversion
Creative that works — data-backed ad creative that resonates
Transparent reporting — clear, actionable insights every month
Profitable scale — we scale when the math works, not before
Related projects
Performance MarketingMeta AdsGoogle Ads
Cococusto — Meta & Google Ads Campaign Management
Managed Meta and Google Ads campaigns to support brand visibility, lead generation, and sales growth.
Performance MarketingMeta AdsGoogle Ads
Ice Cream Cakes Melbourne — Performance Marketing Campaigns
Executed Meta and Google Ads campaigns aligned with ecommerce growth and seasonal demand.